Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Anbinh Fashions will probably choose _________ distribution.
a) monopolistic.
b) selective.
c) intensive.
d) luxury.
e) exclusive.

Respuesta :

Answer:

Correct option is (e)

Explanation:

There are three levels of distribution intensities: intensive, selective and exclusive. Intensive distribution is when producer covers all possible distribution channels to make the product available. Selective distribution is when the producer selects a few distributors to make the product available particularly to a target customer that the producer has already identified.

Exclusive distribution is done for high end brands where only selective distributors are involved so as to make the product exclusive and not available in abundance. This type of distribution is done for products that are limited edition or unique in nature.

So Anbinh fashion should choose exclusive distribution for its one of a kind designer jewelry.

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