Market segmentation helps business firms to respond more effectively to the wants of groups of potential buyers in order to
A. maintain market share.
B. assume social responsibility.
C. increase sales and profits.
D. use the firm’s resources most efficiently.
E. provide the best quality products on the market.
Marketing professionals approach each segment differently, after fully understanding the needs, lifestyles, demographics, and personality of the target consumer, increasing their sales and profits.
