Alpha Computing is a U.S. company that specializes in IT research. It has formed a joint venture with Microchips Inc., a Belgium organization that has a reputation for producing quality PCs. The two companies will work together to market laptops in China, sharing the risks and rewards of starting the new enterprise together. Alpha Computing and Microchips Inc. are partners in a(n)
a. strategic alliance.b. global strategy.c. export strategy.d. import strategy.e. franchising strategy.

A strategic alliance is an agreement between two or more independent companies to participate in a mutually beneficial project. The companies share resources for this specific project while remaining independent in all their other business activities.

This is usually done to try to enter a new market or to develop a new product.

Answer Link

WeAreHelping WeAreHelping · Answer 2 · 2019-12-25T23:42:15+01:00

The answer to that statement is A) Strategic alliance

Further explanation

The strategic alliance is a relationship between several groups that have the same goals and involve several business fields.

Where the party allying is not a business competitor directly even though they have the same product or service that has the same target. This makes the related business actors must be able to do something better, and lead to good cooperation.

So that with the alliance, a company can help each other related to its capabilities. With this, it can be said that this strategic alliance is important for the company is running a business.

In today's economic era, strategic alliances allow corporations to increase their business competitive advantage through access to partner resources. A fast-growing corporation is certain to have a strategic alliance to get benefits from distribution channels, marketing, brand reputation from better business players. By conducting a strategic alliance, several advantages, namely:

Allows partners to concentrate on the best activity that matches their capabilities
Learning from partners and developing competencies that are possible to expand market access
Obtain adequate resources and competencies that are appropriate so that the organization can live.

The strategic alliance is used by companies to:

Reducing product cycle times
Reducing costs through economies of scale or increasing knowledge
Improve research and development efforts
Improve quality
Increase access to new technologies
Make improvements to competitors' positions Enter new markets

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Alliance Strategy https://brainly.com/question/4467038, https://brainly.com/question/14014533

Details

Class: High School

Subject: Bussines

Keyword: Company business strategy, company cooperation.