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Maurice, the marketing head of a nonprofit organization, always begins his presentation on a project by sharing a lesser-known fact about the issue that the project focuses on. This helps the members of the audience get a better picture of the importance of the issue and makes them more attentive. Given this information, it can be assumed that Maurice uses _____ to open his presentations.

Respuesta :

jepessoa

Answer:

The answer is: a startling statistic.

Explanation:

Startling can be defined as causing momentary surprise, astonishment or even fright.

When you use a starling statistic or a startling statement, you will probably grab your audience´s complete attention right away. They are excellent starting points for a presentation.

One of the best examples is Chris Anderson starting a presentation with:

            “I'm going to tell you something that might surprise you:

               Since the Stone Age, more than half of the deaths of

                          humankind have been from 1 disease.”

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