A company that produces a popular brand of pasta decides against increasing its product price. Instead, the management chooses to decrease the quantity of packed content from 100gms to 90gms. According to the management, any move to increase the product price might result in the brand losing a major chunk of its loyal consumers who relate to the brand as affordable. This is an attempt by the company to preserve the _____ of its consumers regarding its product.
In marketing, Customer Perception is a concept that shows you the customer's concept about a specific product, company or brand.  The customer perception can be positive or negative.
