Answer:
The correct answer is "expensive and time-consuming"
Explanation:
Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often expensive and time-consuming
The businesspeople just think in the time consume and the cost, however, some of them, don´t know about the benefits that carry a marketing research study.
The academic researchers often are youth person with new ideas, while the businesspeople sometimes are experienced men.
