(1) Which of the following statements about brand names is true?
a. It is always rational to prefer brand names over generic substitutes.
b. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different than generic versions.
c. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand.

Question

05-08-2019
Business

contestada

(1) Which of the following statements about brand names is true?
a. It is always rational to prefer brand names over generic substitutes.
b. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different than generic versions.
c. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand.

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Answer: The following statements about brand names is true :Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand.

Brand name often reveals a brand's purpose. It is a mighty informant of identification and therefore helps to emphasize on the supposed image of the commodity against the rivals and in the process of positioning the name in the cognition of the target masses.

Therefore, the correct option is (c)