Just cazuals, a brand of street wear in california, recently advertised its newly launched line of clothing. the firm pays spydrware, a search engine, for delivering the link to its website as the top search result to internet users when they search for words such as "jeans" and "fashion." this is an example of

The brand is advertising for the spyware, search engines or paying for delivering the link to its website, so this is an example of Key word advertising.

What is Keyword advertising?

Keyword advertising is a form of advertising on the internet, in which a business pays to have an advertisement or a link to a website appear on someone's computer screen when they use a particular word or phrase to search for information on the internet. Keyword advertising makes it easier for consumers to find your site.

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.

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