Killian has designed a new board game for kids. His company is now figuring out who the target market is going to be and where to position the product. They are also trying to find out which distribution channel to go through. Killian and his team are busy deciding the marketing budget for the product.
Killian’s board game is in the stage called _________ development.
In the product development stage the company will work on things like the positioning and marketing of the new board game. Their goal is to create a need for the game and make people want to buy it.
