Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of the new car. she told a coworker, "the volvo has nine airbags but the cadillac drives so smoothly." sanaa is currently in which stage of the purchase decision process?

Respuesta :

The answer is "alternative evaluation".


During the evaluation of alternatives stage, the buyer assesses every one of the items accessible on a size of specific properties. Ā 

Evaluation of alternatives is the third stage in the Consumer Buying Decision process. Amid this stage, shoppers assess the majority of their item and brand choices on a size of properties which can convey the advantage that the client is looking for. The brands and items that purchasers analyze – their evoked set – speak to the options being considered by buyers amid the critical thinking process.

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