I believe a lot of things have changed in the last two decades. This has been mainly attributed to the growth in technology, with the introduction of ecommerce, shopping has become a much more personalized experience, customers will not have to walk on a physical store but instead they can make an order while sited in a couch and get delivered to them, the consumer expectations are very different compared to the past two decades; the new speedy and interconnected world that technology has delivered means that customers now have much higher expectations when it comes to the brands that they buy from.
