Superstar
ment for basketballs.
Darrell Yell:
"I can BE MY BEST with
Double Dunk basketballs."
Be YOUR Best
What strategy is this ad using to get people to support
its product?
O It claims that everyone agrees that these
basketballs are the best.
O It details how these basketballs will improve
performance.
It provides stats about players who use these
basketballs.
It uses a celebrity to endorse these basketballs.