In April of 2024 the Wall Street Journal reported an interesting change at Tesla. The Journal highlighted a surprise passage from most recent outlook statement with its first quarter results.
"We have updated our future vehicle line-up to accelerate the launch of new models ahead of our previously communicated start of production in the second half of 2025....
But there was a twist: The company went on to explain that these new models will combine elements of both its current production platform and its "next generation" one under development. That means cost savings will be lower than previously expected, but so will capital spending as existing production capacity can be adapted to the new products. Tesla won't be opening new factories dedicated to a cut-price vehicle any time soon.
In other words, Tesla is trading radicalism for speed of delivery and capital efficiency, at least in the medium term. It is a sensible decision from a company that has historically preferred to take the heroic road. Institutional investors. will likely love it; the Tesla fan base perhaps less so.

With the upcoming introduction of a low-cost electric vehicle what general targeting strategy will Tesla be using?
a. Broad differentiation
b. Focused low cost
c. Broad low cost
d. Focused differentiation