Only about 45% of clients were believed to "connect" with an old ad campaign that was developed for a company. A new ad campaign was developed and piloted among 100 randomly selected clients. Fifty-eight responded that the ad resonated with them.
What test could be used to show that the new ad is better than the old ad?
a. Two sample t-test
b. Paired t-test
c. One proportion test
d. Multiple regression
e. Correlation