Saved Repository A business that collects personal information about consumers and sells that information to other organizations. Data map A storage repository that holds a vast amount of raw data in its original format until the business needs it. Data lake A technique for establishing a match, or balance, between the source data and the target data warehouse. Data broker An individual item on a graph or a chart. Competitive monitoring Determines the accuracy and completeness of its data. Data point Data point Identifies the primary location where data is collected. Data quality audits A central location in which data is stored and managed Source data A company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.