-total ESTION 2 West, Ford & Ibraham point out that the primary objective of a competitive intelliger system is to assist organisations to identify and build on distinct competitive advantages After reading the For a Kid case study in Business Cases: From South Afric Companies (Niewenhuizen 2020:87-92), provide practical examples of how the busine can use a competitive intelligence process using the five steps . Marks will only be allocated for practical application, and no mark will be provided for thed explanations. Provide one (1) practical example for each step. Two (2) marks will allocated for each practical answer (Maximum 100 words per example)
