A ballet company needs more dancers, so they announce upcoming auditions in online ads. Research reveals that 85% of dancers are under age 34, so the data team decides that young people are more likely to be successful. Therefore, they target the ads to young job seekers. What should they have done instead?

Conduct more research to understand the surrounding factors of this situation.


Ask the executive team to decide which type of applicants to target with the ads.


Only show ads for the upcoming auditions to people who are 35 and older.


Find an additional data source that supports the strategy to target young people.