How can Hogan address the capacity limitations of her current production facility? Specifically, how can she overcome the lack of people and equipment to build the facility in Mayo, Yukon, and the skills gap between the people in her community, and the skills she needs to maintain the high-quality focus of her business?
What are the pros and cons of investing further in each of the three current sales channels: retail stores, fairs and farmers' markets, and online channels? Which channel should Hogan choose?
Recommend an action plan for developing Yukon Soaps, including a business strategy that the company should pursue over the short and medium term.