1. Customer A is in a shoe store. After you approach her she says, "Since I stand a lot at my job, my feet hurt by the end of the day. I know I have to change the shoes I currently wear to work." (2 pts.) Determine her Needs: Selling Points:
2. Customer B is in a sporting goods store. He is looking at women’s golf clubs. After you approach him, he says, "My 14 year old daughter has taken a few golf lessons with a pro at a local driving range. She seems interested in golf now, but she does not have her own clubs yet." Determine her Needs: Selling Points: