You are the Public Relations Manager of a leading global fashion brand known for its innovative designs and commitment to sustainability. Recently, a controversial social media post by one of your brand ambassadors has ignited a firestorm of criticism, alleging insensitivity towards a marginalized community.

Your task is to craft a comprehensive case study analyzing the intricate challenges posed by this social media crisis and to propose strategic solutions to navigate the situation effectively.

The case study should delve into the following dimensions:

Crisis Identification and Analysis (2 Marks)

Define the crisis and its potential impact on the brand's reputation and stakeholder perceptions.
Social Media Crisis Management Strategy (3 Marks)

Detail the crisis management plan and evaluate its effectiveness in containing the situation and mitigating reputational damage.
Stakeholder Engagement and Communication (2 Marks)

Analyze engagement strategies with key stakeholders and assess the transparency of communication efforts.
Rebranding and Long-term Reputation Management (3 Marks)

Propose rebranding strategies to realign the brand's image with core values and outline long-term reputation management plans.