Employees at Vyant Tech have to go out to nearby coffee shops to get a cup of coffee. This causes a decline in their daily productivity. As a result, the head of operations decides to get a high-tech coffee machine installed in the office to save time. After conducting extensive research and comparing coffee machines of various brands, he purchases one that is quick, durable, and would allow the employees to try out different coffee flavors. In this scenario, the head of operations has most likely engaged in a _____ purchase decision.
1) straight rebuy
2) modified rebuy
3) new task
4) routine
5) functional rebuy

Q&A Education