Which of the following statements regarding the promotional mix is most accurate?
1) Decisions regarding the promotional mix should be left to each manager in the marketing department who knows what to do best for his or her own specialty.
2) For maximum impact, funding for promotion should be equally divided among the 5 elements of the promotional mix.
3) The promotional mix can be influenced by the target audience, the stage of the product's life cycle, and the channel of distribution.
4) It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.