ponytailtrouble4793 ponytailtrouble4793

03-03-2024
Business

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Which of the following statements does NOT describe how retailers use a customer lifetime value (CLV)?
1) Retailers use CLV to determine the profitability of individual customers over their lifetime.
2) Retailers use CLV to identify high-value customers and develop targeted marketing strategies.
3) Retailers use CLV to calculate the total revenue generated by all customers.
4) Retailers use CLV to track customer satisfaction and loyalty.

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