Juanita has owned and operated "Hair Dos" for five years but now wants to sell the salon equipment, hair care products, and customer list. Beth answers Juanita's advertisement. They meet and Beth examines the equipment, customer list, and hair care product inventory. During price negotiations Juanita neglects to mention that her customer list is outdated because many customers have moved or have taken their business elsewhere. Juanita also fails to mention that highway construction will begin next month that will complicate customer access to the shop and reduce business. Beth agrees to pay Juanita $13,500. Business is slow so Beth begins calling customers from the customer list and discovers that the customers are not viable ones. Is the contract voidable and why? What remedies does Beth have?