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You have been working at an electronics store for the last few months when your boss asks you to have a meeting to discuss your sales. During the meeting, your boss tells you that you haven’t been meeting the expected sales quota (haven’t sold the expected amount of products) and that you will need to increase your sales this month if you want to keep your job. Because you need your job, you conduct additional research on the company’s competitors and engage in lead generation. Through your hard work, you are able to not only sell products to two new customers, but to also use suggestive selling to increase the amount of those sales. However, it is only two days away from the end of the month, and you need to make at least one more good-sized sale to meet your quota. So, you engage in further lead generation and a friend refers a family member to you, who needs to buy a new television. The friend tells you that the family member lives on a fairly low, fixed income and cannot afford to buy an expensive television. Given this information about the customer, as well as your need to meet a quota to keep your job, do you try to sell the customer a more expensive television than he can probably afford? Do you point the customer to less expensive televisions but use suggestive selling to increase the sale price? Do you stay within the customer’s budget limits and hope you can sell enough product(s) to another customer, or customers, to meet your quota? Do you decide to look for a different sales job that has lower monthly sales quotas? Any other paths you could take?

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