1. A winery's ecommerce site, received 5,400 visitors and earned $22,680 from 189 transactions. What was the winery's conversion rate? a. 5.75% b. 3.50% 23.8% d. 8.33% C. 2. An Advertiser bids at $2.50 CPM, receives 50,000 impressions, and gets 50 clicks, the equivalent CPC bid would be: a. $2.00 b. $2.50 C. $3.00 d. $0.50 3. An advertiser bids at 1.50 CPM, receives 100,000 impressions, and gets 300 clicks, the equivalent CPC bid would be: X a. $2.00 b. $0.50 c. $2.50 d. $3.00 4. Which advertiser is going to pay the most per click? a. $1.50 CPC b. $2.50 CPC $2.06 CPM with a CTR of 4% d. $3.00 CPM with a CTR of.5% C. Focus e