The term "pop-up" refers to the short-term duration of the retail stores, which "pop up" one day and are gone the next. Pop-up stores or restaurants are also beneficial owners; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory. Pop-up stores may appear under short-term leases in abandoned retail spaces, which also provides landlords some reprieve.
Are pop-up retailers and restaurants a fad, trend, or megatrend? Why?