When Oscar Mayer first developed its Lunchables, the company researched the product with young children--the target market for Lunchables at several clementary schools in Madison, Wisconsin near its headquarters, Marketing researchers observed these children eating the Lunchables and questioned them about their proferences, gaining valuable feedback about the right meats, cheeses, drinks, desserts, and condiments to include in the packets before launching the product nationally. This illustrates the use of
a.observation research.
b.othnographic research,
c. virtual shopping panel and
d.scanner based research.
e. none of these