Discuss the importance of creating consistent messages in organizations. What happens when organizations communicate goals, values, or ideas that are inconsistent with the overall mission of the organization? What would be the impact of such inconsistency on stakeholders' [e.g., customers, investors, employees, community] and on the perceptions of organizational reputation? What are the communication challenges associated with aligning organizational messages across the four functions [media relations, employee relations, government relations, investor relations]?