Plainsville, Arkansas has two radio stations, WKRP and WFUNK. The population of the city is 655,700 people. WKRP has a listenership of 28% of the population, and WFUNK has a listenership of 33%. WKRP's ad cost is $267, and WFUNK charges $318.
a. What is the CPM for both radio stations?
b. Based on the CPM, which radio station should you choose?
c. List three other things that may factor into your decision.
d. None of the above