Julian and Marcus sit down to discuss the organizational goals and objectives for the business. Julian explains that this is important because once Marcus has a plan, they can determine what types of financing Marcus may need for the business. Once the goals and objectives are set, they begin to work on a budget. This is the first year that the business is in operation, so they can’t draw on any numbers from previous years. They’ll have to use a(n) _______ budgeting approach.

a. capital

b. traditional

c. incremental

d. zero-base