Natalie, owner and president of Russian River Brewing, a craft beer company, is facing growing competition from local craft beer taprooms. She has sought your advice about the managerial task of executing strategy. What would you not be likely to advise her to do?
a. Be action-oriented and make things happen.
b. Direct organizational change, achieve continuous improvement in operations and business processes, create and nurture a strategy-supportive culture, and consistently meet or beat performance targets.
c. Employ new techniques to overcome managerial resistance to change.
d. Direct a team effort that entails that every manager think through the answer to, "What does my area have to do to implement its part of the strategic plan, and what should I do to get these things accomplished effectively and efficiently?"
e. Focus solely on your operations, management of people, and business processes.