The qualitative analyst owns and is reflective about her or his own voice and perspective; a credible voice conveys authenticity and trustworthiness. Complete objectivity being impossible and pure subjectivity undermining credibility, the researcher's focus is on balance—understanding and depicting the world authentically in all its complexity while being self-analytical, politically aware, and reflexive in consciousness.
a. Context sensitivity
b. Qualitative Coding- overview
c. Voice, perspective, and reflexivity
d. Unique Case Orientation