This is a subjective question, herice you have to write your answer in the Text Field given below.
Suppose we have market basket data consisting of 100 transactions. The support for hem a is 25%, the support for item b is 90% and the support for ftemset (a,b) is 20%. Let the suppott and confidence thresholds be 10% and 60%, respectively.
i. Compute the confidence of the association rule (a) → (b). is the rule interesting according to the confidence measure?
ii. Compute the lif for the rule
iii. What conclusions can you draw about the association rule (a) → (b)?