Experimentation is a core discipline at Uber. Uber conducts thousands of experiments each year to improve the customer experience on their platforms. In this scenario, you are on the Uber Eats team and you’ve been asked to design an experiment.

Uber’s food delivery platform displays grocery stores, restaurants and eateries by rank. The team wants to understand the level of detail on the order page that works better to improve click-through rates from the order page to adding a food item to the cart on desktop.

On the next slide you will see the two different displays being tested by Uber’s food delivery platform. You will then use this scenario to complete the setup of an experiment to test which performs better.

With fewer or more details?
REVIEW IT:
More details with more information on the order page
B

Fewer details with less information on the order page
A

1.
What is the primary metric?
What are some potential secondary metrics?
What are some guardrail metrics?
What is the null hypothesis?
What is the alternative hypothesis?

2.
Which type of test would you use in this scenario?
Write two possible conditions for the ship criteria.
The meaning of experimental design...
Reflect on what you learned in this module. State the meaning of the concept of experimental design in one simple sentence. Use the prompt in the space below as a guide.
Experimental design is best defined as…
I need these question answer in this scenario. Top of the two pictures you have to analysis and answer the question please.
Thank you.
This is Business Analysis(IT) Class that's why I select Computer Science.