UNIT 2 Part II: Fill in the blank spaces with the correct answer. 1.The traditional view of marketing is that the firm makes something and then 2.The basic role of promotion is 3.The concept holds that consumers and businesses if left alone, will ordinarily not buy enough of the organization's products. it. 4. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of in the promotional mix.​