entrepreneurship
we are opening a brand which provide customised size clothes of every customer initially we work only tailoring but after 6 months we will opening a clothing brand which provide customised size of every dress
investment brief template
Marketing and Sales Strategy
Don’t just say online ads or sales reps. Present a thoughtful marketing strategy that is ideally a combination of online and offline tactics. You should know how you spend the marketing dollars, how much it costs to acquire a customer, to retain it, what’s the virality factor, repeat customers, churn rate, life time value. You sales strategy similarly needs to be thoughtful. Showcase your sales funnel and how you fill each section.
Revenue Model
You may have multiple revenue streams, mention them all ideally backed by several experiments you have conducted. Investors invest to make money, so saying we are only focusing on user acquisition for now is not sufficient. Talk about when you have X number of users, how will you start making money from either the users or other parties. Outline one-time and recurring revenues separately. Recurring are good. Know your Saas metrics! Subscription, txn fee, product pricing, brokering fee, ad revenue, lead gen/referral, freemium, value-add services, eventually your business needs to generate revenue to survive and have any shot at getting funded. So think beyond initial user acquisition and long term revenue generation.
Cost Model/Major Expenses
If you have revenue, you will have costs. Ideally list major expense categories laid out year over year. If you are seeking investment for the first 12-18 months, might be better to do a quarterly layout. Same goes for revenue above. If someone needs details, they can always ask for it. Just focus on major categories here. HR, R&D, Marketing, Sales, Inventory, Infrastructure, Financing costs, etc.
Traction Milestones To-date
Every investor wants to see some proof of your execution ability. Ideas have no value, they are just multipliers applied to the value assigned to execution. Every business will have different primary traction milestones at different stages. Earlier on it could just be R&D progress, customer validation, then users, then recurring users, then revenue, then profitability, etc. Know the KEY metrics that reflect the success or failure of your execution at all times. It’s to keep them changing as the company evolves, but you need to be measuring something all the time. List the key metrics that show the investors that your business is growing and more importantly that you can make it grow. A hockey stick graph is always nice to show here, but be real.
Investment Sought/Type of Investment/Use of Funds/Next Milestones
You need to know how much money is needed, where will you be spending it, and what will be accomplished with this round of funding. Use the above two sections as compliments of this one. Debt, equity, convertible debt. Price at which you want to raise the money. Don’t ask for everything you need to become self-sustaining. Ideally ask to cover 18 months of operations or achieve a compelling milestone in your growth that will result in substantial jump in valuation of the company and hence lower the price of equity in following rounds. The logic behind 18 months is that it usually take a good 6 months of effort to close of sizeable investment round. Having 18 months of capital allows you to focus an entire year on growing your business before getting distracted by fund raising activities.
Management/Team Background and Relevance
Early stage investors are investing in people more than they are investing in the business model. Showcase here the strength and complementary nature of your team. More than your skills, focus on what you have accomplished individually as well as a team (ideally) before. A strong team that has worked together before and accomplished a lot before will fetch the highest pre-money valuation than most other things mentioned above. So be creative in how you showcase your team here. Combined experience in field, accolades, prior business and exits, good educational institutions, anything that shows you have got rock stars committed to the business is great. Focus on full time, committed resources. But if you have a great part time advisor, list it here.
Potential Exit Strategy:
Generally it’s not a good idea to be talking about M&A type exits unless it’s a compelling and obvious exit (Pakistan focused ride sharing company acquired by Uber or Lyft for example). So you basically want to talk about growing the business, show your commitment to its long term growth and a potential IPO. Planning for an acquisition in 2 years is generally not a good idea. Take this section out if that’s the case.
fill all these headings please i have given you the sample