Procter & Gamble (P&G) produces hundreds of products across multiple product categories. Its many billion-dollar brands—like Bounty paper towels and Crest toothpaste—are well known in the industry and by millions of consumers around the world. P&G’s marketing departments have millions of dollars at their disposal to market P&G products across different channels, to reach consumers where they live, work, and shop.
Assume that you are one of the marketing managers for P&G’s Hair Care category, including products such as Head & Shoulders and Pantene. You and your team have been tasked with allocating $20 million to different distribution channels to connect P&G’s Hair Care brands with consumers. Which distribution channels are available to you, and which would prove most effective?
As the marketing manager for P&G’s Hair Care category, you decide to sell P&G’s hair products online through P&G’s website. This is an example of which type of utility?
Place utility
Possession utility
Form utility
Time utility