What must the process of segmentation offer you as a firm? (ONE OR MORE OPTIONS ARE CORRECT )
A) It has to provide a clue for how best to serve those customers.
B) It has to identify specific customer needs so that you are able to design a unique value proposition that helps position the product for them.
C) It has to provide you with a sole segment so that you can focus 100% of your efforts on that one target.
D) It needs to help you estimate a specific customer segment’s value so that you can decide how much money to invest in each segment.