You work for Apple as in the name of company and are based in the UK. When you arrived at work today you found your boss waiting for you in reception. Before you could even get your coat off, he took you straight to the board room, where you found the Board of Directors waiting for you, with a confidentiality agreement for you to sign before anyone would tell you anything. (The signed agreement would make it illegal for you to talk to anyone outside of that room about what they were going to discuss with you).
The company you work for is privately owned and is planning to offer voice control home devices over the UK. The company has an excellent reputation, underpinned by a first-class service delivery across many sectors such as entertainment, mobile telephony (e.g. smartphones).
The Board have decided that the time has come for the company to roll out global access and it is that which they wanted to discuss with you this morning.
They realise that it’s far too early to be developing a marketing plan – to do so would be premature in the extreme. However, the Board has taken you into its confidence so you can comment on what approach to take in advance of the launch.
Selected Company is Apple
Question: Where do you see your key markets and who would be your main customers? Consider the entire STP process and apply.