Natural ingredients skincare' is a new skin care range that entrepreneurs Tumi and Melissa are planning to open. They are planning to do online sales and have three stores located in Cape Town, Durban and Johannesburg to accommodate walk in customers. They are aware that they are entering a market with large competitors, and that there is a lot of activity in the market. They have approached in in helping them analyse their new business. Illustrate and analyse Porter's five forces model for 'Natural ingredients skincare'.