In marketing, the term marketing mix is a concept that is being used. In a 5-7 page paper, select 2 different companies, analyze these companies by using the marketing mix as a yard stick on how they market their products to their customers. Not only that, explain the process to the extent of final consumers paying for these products. The Research Report will meet the APA format criteria, 5 - 7 pages, and follow the structure below and consider the following: Title page Reference page Include at least five recent scholarly sources in addition to the course text Utilize APA formatted in-text citations to include and support course and external content as part of the assignment response. Structure the assignment response with APA formatted section headings Please avoid writing the minimum. When the page requirement is listed as 5-7 pages, consider including content for at least 5-7 pages of content.