As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:
To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs),
To develop the segmenting, targeting and positioning (STP), and
To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).