Amazon Mission, Vision & Values
Amazon Mission Statement
"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon."
Amazon Vision Statement
Our vision is to be earth's most customer-centric company, to build a place where people can come to find and discover anything they might want to buy online.
Amazon Values
Customer Obsession
Ownership
Invent and Simplify
Learn and Be Curious
Hire the Best
The Highest Standards
Think Big
Bias for Action
Earn Trust
Deliver Results
Write the new and improved vision and mission statements for AMAZON, following the information about the characteristics, qualities, components, and importance of vision and mission statements.

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