Sensory Marketing
‘Sensory marketing assumes that people, as consumers, will act according to their emotional impulses more than to their objective reasoning. In this way, an effective sensory marketing effort can result in consumers choosing to buy a certain product, rather than an equal but less expensive alternative.’(Longley, 2019)
Critically evaluate how sensory marketing activities influence customer’s decision-making. Apply relevant practical examples and theoretical underpinning to support your discussion.
Subject is marketing
wordcount 1500