BUSI1099 Reflection Exercise #4 (5%) Based on: Chapter 10 - Encouraging Customer Loyalty
Complete Reflection and Submit to FOL Submissions by due date on course outline All businesses have been impacted by the COVID-19 pandemic. Select any, business where you consider yourself to be a loyal customer. Provide the name of the business and answer 3 questions in the template provided below.
Note: The business can be an online business.
Name of business selected: (.5 marks) 1. In 2-3 sentences, explain why you are a loyal customer to this business. (1.5 marks) 2. What do you believe is the most significant change that has been made by the selected business to address the current COVID-19 pandemic? 3. Likely the business you have chosen has made several changes to address the current pandemic. In your opinion, how have the actions taken by the business impacted customer loyalty? (1.5 mark)