1) Alpha Beta Gamma Inc. (ABC Inc.) sells organic fruit juice in the Indian market. Encouraged by the company's performance in the previous financial year, the top management wants to acquire another firm in the same market, Indian Juice Co. (IJC). The organic juice market in India has two more big players, Healthy Juice (HJ), and New World Beverages (NWB). However, the ABC Inc. management is worried that the takeover plan might be blocked by regulatory authorities, namely Competition Commission of India (CCI). You, as a newly hired consultant, have been tasked with the job to find out using the following information whether ABC Inc. should proceed with the acquisition plan or not (use both C4 and HHI concepts). ABC Inc.'s sales= Rs. 30 crores; IJC's sales= Rs. 20 crores; HJ's sales= Rs. 25 crores; NWB's sales = Rs. 20 crores; All other firm's sales= Rs. 5 crores. ABC Inc. will be legally obligated to pay IJC Rs 1 crore if the acquisition does not go through. Assume that an industry with HHI>2000 is considered highly concentrated.

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