Nick Thomas, CEO of Auto Concepts, wants everyone to purchase a new alternative fuel technology automobile; however, this will not be the case due to different beliefs and predispositions in the driving public. Regression analysis will assist Nick by revealing what variables are good predictors of intentions to buy the various new technology automobile models under consideration at Auto Concepts. What is the general conceptual model appearing in the Auto Concepts survey data set?
Demographics are:
Size of home town or city
Gender
Marital status
Number of people in the household
Age
Level of education
Income level
Dwelling type
Auto or truck type owned
Plan to purchase or lease a vehicle
Lifestyle is measured as follows.
Novelist
Innovator
Trendsetter
Forerunner
Mainstreamer
Classic
Attitudes and beliefs are:
I am worried about global warming.
Gasoline emissions contribute to global warming.
Global warming is a real threat.
I drive conservatively to use less fuel.
I check traffic reports to avoid idling in traffic.
I drive an automobile that is fuel-efficient
Media habits are:
Favorite television show type
Favorite radio genre
Favorite magazine type
Favorite local newspaper section
Social media usage
Use of online blogs
Use of content communities
Use of social network sites
Use of online games
Use of virtual worlds