for much less depending on his or her prifferences for the good. determine an exact cash value. They determine the maximam value EXAMPLE 3.3 When Value Depends on Preferences Problem The locai Lexus doaler hires you as an extra in a commercial. As part of your: compensation, the desier offers to sell you today a new Lexus for $53,000. The best andalile retal phice tor the Lexus is $60.000, and the price you could sell it for in the used car makntis is $55,000. How would you value this compensation?