For this experiment:
(a) Open up your refrigerator or cupboard and retrieve an item that has "low-fat", "low-calorie", or other health claims
(b) Find another similar item in your refrigerator or cupboard that does not have any health claims (for example, compare peanut butter with and without health claim.) If you cannot find a comparison, do this as a "thought experiment" at the grocery store.
(c) Remember which item of which you have more (more items with health claim or more without?)
(d) Read -"The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions"

Answer the following questions in your write-up (specific instructions for formatting were included previously in the syllabus):
Describe exactly what you did for the experiment. What were the results?
How would the article you read explain the results you found?
How does this apply to Consumer Behavior?

Q&A Education